Mission Veterinary Partners

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Cale Werder

Cale Werder

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Cale Werder

Cale Werder

Chief Marketing Officer

As the CMO for Mission Veterinary Partners, Cale is responsible for guiding MVP brand strategy and fueling growth initiatives for the organization. Cale comes to MVP with extensive experience leading data and technology-based marketing solutions and a broad background across business functions. 

Prior to joining MVP, Cale was most recently serving as the Vice President of Marketing for a global leader in golf manufacturing. He previously served as the Director of Sales and Marketing for a Detroit-based sporting goods manufacturer and spent eight years with New Balance and its subsidiaries in various marketing, sales, operations, and data analysis roles. 

Cale is a Michigan native and lives in Royal Oak, MI with his wife, Katie, their daughter, Sofia, and a chocolate lab mix, Eddie. They enjoy spending time outside, running, traveling, and trying new restaurants around Detroit.